The echo monogram
DFC set as three overlapping letters, each carrying its own offset echo, a mark that reads as a room full of people, and as a network that repeats and compounds. It is the one fixed point in the system.
↕ clearspace = cap-height of the D
Keep clear space equal to the cap-height of the "D" on all sides. Never let type, edges, or other logos enter that zone.
Each form has its own floor, listed below. Below its floor the mark keeps its letters and drops the offset. Below 24px tall there is no logo placement at all — icon contexts take the badge.
The monogram is its offset, so in one colour it traces the offset rather than dropping it. Two-tone fills it; this outlines it. Those are the monogram’s two forms.
For embossing, foil, laser etch, engraved signage, and one-colour print.
The offset belongs to the monogram. Once a name sits beside it the name does that work, so the mark is set solid and the two read at one weight. The club lockup uses a slim divider and tracked uppercase; research takes a lighter route, an amber point and a single-line label.
No name is carrying the mark here, so the rule above does not apply. The monogram is set solid only where neither of its own forms fits: under 32px tall, and 32–48px wherever one ink is all there is. The offset is dropped because it cannot survive at that size, not because something replaced it.
Used wherever research is the voice: research pages, reports, and benchmark decks. The DFC monogram and Research label now read as one line, separated by a small amber point. The parent name is already carried by DFC, so it is not repeated beneath the label.
The same single-line signature with the outlined monogram for navigation sizes. Ink letters sit on light grounds, ivory on dark. The amber point stays unchanged in both.
Superseded: the flat dfc-research-compact-* marks had no outline and are no longer used on the site. The amber-ground compact variant is still available for full-bleed amber event surfaces, where an outline would disappear.
